Olfatto Liquido
Master Degree, 2nd year
2021
Brand identity and concept development of an invented perfume brand, Olfatto Liquido.
An exercise in creative brand development and art direction: from the selection of the target audience and personality to the design of the logo, product, and scent.
Credits: Gloria Fontana
Made with Fusion 360, Keyshot and Photoshop
Minimalism with a Mediterranean flavour.
Olfatto Liquido draws inspiration from the Mediterranean seascapes and smells. One of the brand's pillars is the rediscovery of senses, which can be interpreted as self-discovery, a rebirth. No fuss, just the essence.
The search for well-being takes place through small moments of each day such as sunbeams through the trees, the feeling of sand between the fingers, or the breeze in the hair: everything can be traced back to a precise and personal smell, which awakens memories and emotions, in this case related to travel and summer vacations.
The concept of Olfatto Liquido is based on freshness, simplicity, and elegance.
Target.
Olfatto Liquido addresses lovers of the sea and summer memories, young women and men with a simple and elegant, yet contemporary, fresh, and youthful look.
The fragrances want to convey feelings of natural freshness that lead to physical and mental well-being, typical of seaside vacations in Mediterranean countries.
The fragrance becomes tactile thanks to the soft touch effect given by the bottle, which is inspired by glass polished by sea waves.
Following a minimal approach to the shape, Olfatto Liquido fragrances are designed to live as part of a collection.
Giving shape to senses.
MEFITE
classic fragrance
Between heaven and earth.
The fragrance inherits its name from Mephitis, the Italic goddess of water, the intermediary between heaven and earth. What sets Mefite apart is the incredible sensation of freshness, gently reminiscent of the scents of the sea and the beach, with a light citrus note. This fragrance was created to physically and mentally transport anyone who wears it into a state of well-being.
GIUNONE
citrusy fragrance
Juicy youth.
The name is derived from the goddess Juno, the most important female figure in Roman mythology. According to legend, the goddess brought a dowry of golden orange trees, which became one of her distinctive symbols.
This fragrance is characterized by fresh citrus notes, reminiscent of the scents of the Mediterranean summer breeze.
VENERE
flowery fragrance
Inner spring.
Perfume inspired by Venus, the Roman goddess of beauty, born from the sea and symbol of timeless femininity. The freshness of the sea combines with that of flowers enhancing the perception of inner well-being and newfound beauty.
Venus wants to transport whoever wears it to summer memories, flowery shores, and fragrant sea breeze.
ULISSE
intense fragrance
The intensity of the sea.
The exclusive intesa variant inherits its name from Ulysses, the mythological navigator of the seas.The intensity and immensity of the stormy sea are encapsulated in a fresh, sensual accord that tells of unique Mediterranean landscapes where rock meets waves.
The fragrance creates an olfactory atmosphere rich in precious aromas.
Skincare.
The brand extension of Olfatto Liquido was born from the idea of reviving wellness through self-care, expanding the world of fragrances into the world of beauty. Three scented skin products were created: bath foam, hand cream and after-sun, obviously related to the four variants of Olfatto Liquido.
